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KeepSong

About us

You are being asked to put your name on something a machine made.

That is a real thing to ask of you, and the answer to it is not a reassurance. It is a list of things we will not do, and a description of who checks the work. Both are below.

Why this exists

Most families want the music at a funeral to be about the person, and 61% choose something personal to them. What is actually available is a borrowed song under a slideshow — and the feeling families describe afterwards is that it was not really her.

The gap is not taste or budget. It is that nobody can write and record an original song about one person, from that family’s own memories, in the little time there is before a funeral. That is the only thing we set out to do.

We do not sell to families

There is no way for a family to buy this from us. No storefront, no checkout, no consumer price. A tribute exists because a funeral director arranged it, and everything the family touches carries that home’s name rather than ours.

That is not a courtesy we extend. It is the shape of the business, and it is why we are not a competitor who has met your families.

The lines we will not cross

These do not change, and they are not traded away for a feature.

  • We will never clone the voice of the person who died

    A synthesised voice would be the most affecting thing we could make and the least honest. It would put words in the mouth of someone who cannot object to them, in front of the people who loved them.

  • We will never create new pictures or video of them

    Not a still made to blink or turn its head, and not a face assembled from pictures. The line every family reads about it on their first screen is quoted below.

  • We will never build something that answers as them

    There are products that will hold a conversation in a dead person’s voice. We are not one of them and we are not on the way to becoming one. A tribute is a thing you keep, not a person you visit.

And we do not dress it up. The first screen every family sees carries two lines no home can edit or remove: “Your tribute is made with AI. The singing voice is an original, computer-generated one — not a copy of anyone's voice.” and “Every picture in your tribute is one you shared. No new pictures or video of anyone are ever created.” Beneath them, each home can add a note of its own.

And how the work is checked

  • A person releases every tribute

    Not us — you. Nothing reaches a family as finished until the funeral director has watched it and recorded that they have. That step cannot be skipped, automated or bought out of.

  • We send each supplier as little as possible

    What we send the music service is the words of the song — never a family’s photographs, and never what they wrote about them. What each supplier’s own terms say about keeping and training on what we send is written out below, supplier by supplier, including where those terms do not exist.

  • The family sees the words before anything is sung

    They read the whole lyric and can change any verse of it before a note is recorded. Nothing is committed until they say so. It is their tribute and the authorship is theirs.

Licensing

The song is original — not somebody else’s track — and the keepsake is not built on a commercial recording. That matters because the free waiver covering music at a funeral does not cover a recording a family keeps and shares, so a keepsake built on somebody else’s track is a licensing problem you would be inheriting.

That is the whole of the claim. It removes the question of somebody else’s recording; it does not settle who owns the finished song or exactly what the family receives with it. For that, see our terms.

What happens to a family’s photographs

Where they are kept

In UK data centres. Making the song and reading the pictures involves suppliers outside the UK, so we say stored rather than anything wider.

Who can see them

The family and you. A keepsake is never published, sold or made searchable, and nobody else reaches it except through a link the family creates and can switch off again. We review a small sample of finished tributes ourselves, to catch what slipped past — that is a quality check on our own work, and it never gates or delays a release.

How long they are kept

Indefinitely, and nothing expires them on a timer. If a family asks us to delete a tribute we delete it — the stored files and the records together — whenever they ask.

What our suppliers' terms say

We send each supplier as little as we can, and we would rather write down what their terms actually say than round it up. The supplier that reads the photographs and drafts the words is Anthropic, whose commercial terms say it may not train models on what we send it, and which incorporate a data-processing addendum. The music service that sings the words is Suno, which we reach through a separate company, sunoapi.org; neither gives us anything of the kind in writing, there is no such agreement open to us, and we would rather say so than imply otherwise. We went ahead knowing that, and the decision is written down — who took it, why, and the date it is due to be looked at again. We can also have the words sung by Google’s Lyria, which we would reach directly through Google’s own Gemini API. Google’s terms for paid use say it does not use what we send to improve its products, and its documentation says it keeps a log for abuse monitoring for a limited period. Going ahead on those terms is a recorded decision too. What makes it bearable is how little goes: the words of the song, never a photograph and never anything a family wrote about one. The privacy page linked below sets out what reaches each of them.
The formal privacy notice

Who we are, on paper

This service is operated by Capability Systems Ltd, a company registered in England and Wales under company number 03060219. Our registered office is 128 City Road, London, England, EC1V 2NX, and our VAT number is GB 598 7896 34. That is the entity a funeral director contracts with, and the one to name if anything ever needs to be formal.

Ask us the awkward questions

The ones about what happens if it goes wrong, what we do with a family's photographs, and who is liable. We would rather answer them now than have you find out later.

Get in touch