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KeepSong

About us

You are being asked to put your name on something a machine made.

That is a real thing to ask of you, and the answer to it is not a reassurance. It is a list of things we will not do, and a description of who checks the work. Both are below.

Why this exists

Most families want the music at a funeral to be about the person, and 61% choose something personal to them. What is actually available is a borrowed song under a slideshow — and the feeling families describe afterwards is that it was not really her.

The gap is not taste or budget. It is that nobody can write and record an original song about one person, from that family’s own memories, inside the few days a funeral allows. That is the only thing we set out to do.

We do not sell to families

There is no way for a family to buy this from us. No storefront, no checkout, no consumer price. A tribute exists because a funeral director arranged it, and everything the family touches carries that home’s name rather than ours.

That is not a courtesy we extend. It is the shape of the business, and it is why we are not a competitor who has met your families.

The lines we will not cross

These do not change, and they are not traded away for a feature.

  • We will never clone the voice of the person who died

    A synthesised voice would be the most affecting thing we could make and the least honest. It would put words in the mouth of someone who cannot object to them, in front of the people who loved them.

  • We will never generate video of them

    The film is the family’s own photographs and nothing else. Not a still made to blink or turn its head, and not a face assembled from pictures. What a family is given back is what they gave us.

  • We will never build something that answers as them

    There are products that will hold a conversation in a dead person’s voice. We are not one of them and we are not on the way to becoming one. A tribute is a thing you keep, not a person you visit.

And we do not dress it up. The singing voice is an original one chosen to suit the music — it is not anybody’s, and it is never presented as if it were. Every home’s family entry carries a plain note that a tribute is AI-made, in that home’s own words.

And how the work is checked

  • A person releases every tribute

    Not us — you. Nothing reaches a family as finished until the funeral director has watched it and recorded that they have. That step cannot be skipped, automated or bought out of.

  • Commercially licensed music engines only

    We keep at least two qualified at any time, and we do not qualify one that will not confirm in writing that it neither trains on nor keeps what we send it. We record that confirmation per engine.

  • The family sees the words before anything is sung

    They read the whole lyric and can change any verse of it before a note is recorded. Nothing is committed until they say so. It is their tribute and the authorship is theirs.

Licensing

The song is original and it is made on commercially licensed engines. That matters because the free waiver covering music at a funeral does not cover a recording a family keeps and shares — so a keepsake built on somebody else’s track is a licensing problem you would be inheriting.

This is table stakes rather than a reason to choose us. The licensing deals that made it possible only landed in late 2025, and the established suppliers in this market are licensed too. It is something to check off, not something to be impressed by.

What happens to a family’s photographs

Where they are kept

In UK data centres. Making the song and reading the pictures involves suppliers outside the UK, so we say stored rather than anything wider.

Who can see them

The family and you. A keepsake is never published, sold or made searchable, and nobody else reaches it except through a link the family creates and can switch off again. We review a small sample of finished tributes ourselves, to catch what slipped past — that is a quality check on our own work, and it never gates or delays a release.

How long they are kept

Indefinitely, and nothing expires them on a timer. If a family asks us to delete a tribute we delete it — the stored files and the records together — whenever they ask.

What we ask of our suppliers

A music engine cannot go on our roster until it confirms in writing that it neither trains on nor keeps what we send it, and we record that confirmation. We are working through the same question with the suppliers who analyse photographs, and we would rather say that than claim it is settled.
The formal privacy notice

Who we are, on paper

This service is operated by Capability Systems Ltd, a company registered in England and Wales under company number 03060219. Our registered office is 128 City Road, London, England, EC1V 2NX, and our VAT number is GB 598 7896 34. That is the entity a funeral director contracts with, and the one to name if anything ever needs to be formal.

Ask us the awkward questions

The ones about what happens if it goes wrong, what we do with a family's photographs, and who is liable. We would rather answer them now than have you find out later.

Get in touch